Spectator Information

2016 Results and Impact

Here are some fast facts about last year's successful inaugural tournament:

  • PGA TOUR: "The inaugural American Family Championship exceeded every lofty expectation we set for a first-year event, delivering on the core PGA TOUR values of charity, fan engagement and exciting competition."
  • Tournament was awarded with the PGA TOUR Champions "Most Outstanding Achievement Award"
  • $1,089, 500 in proceeds donated to American Family Children's Hospital and 33 other local charities
  • Estimated economic impact: $12 million
  • 56,000 attendees from 26 states
  • 1,200 volunteers from 15 states
  • 125 female leaders participated in Executive Women's Day on Monday of tournament week
  • 300 kids participated in Youth Day
  • 100+ media credentials issued

Visit Madison

Coming early? Staying late? Questions on where to eat? Information about what to do while you’re in Madison!


Autographs are permissible; however, not during a player’s round. Please be respectful of each player’s time when requesting an autograph.


Bleacher seating, with accessibility access, will be available to spectators throughout the course. Bleachers will be located at the 1st tee, 14th green and 18th green. The Great Dane Fan Pavilion located on the 17th green has public seating as well.

Camera and Cell Phone Policy

Spectators will be allowed to carry mobile devices on the golf course with the volume setting on silent or vibrate. Please refrain from using your mobile device on-course near play. No video recording allowed at any time and no photography is allowed Friday, Saturday or Sunday. Please be respectful of play. Violations may result in confiscation of mobile device or removal from tournament.

Clubhouse Access

Upgraded Clubhouse tickets will be available for purchase online and daily at the gate. The Clubhouse ticket provides the ticket holder with the opportunity to purchase from an enhanced food and beverage menu, climate-controlled lounge with TVs and private restrooms. The outdoor pavilion next to the Clubhouse, overlooking the 9th green, is available to all Clubhouse and general admission ticket holders.


There will be numerous concession stands, open to the public, located throughout the golf course serving a variety of items. No outside food and beverage can be brought into the tournament grounds. Concessions will be available at the Alliant Energy Oasis behind the 1st tee, next to the 2nd tee, Leinie's Lodge Outdoor Pavilion behind the 9th green, behind the 14th green and in the Great Dane Pavillion on the 17th green. Additional mobile beverage carts will be on the tournament grounds.

Course Map

See the University Ridge page.

Disability Services and Accessibility

Accessible parking is available at University Ridge Golf Course. Please make sure you have a state issued disability hangtag visible upon entering the general parking gate. Golf carts will be available to shuttle patrons to the main ticket entrance and designated holes for handicap viewing. For more information, including an onsite parking map, visit our Parking and Directions page.

Accessible bleacher seating will be available at the 1st tee, 14th green and 18th green.

First Aid Locations

UW Health First Aid Stations will be located next to the 2nd tee and the 14th green.


3-day, 54 hole stroke play event with no cut.

General Admission, Champion and ClubhouseTickets

Tickets are available online or may be purchased onsite. Tickets purchased online or as part of a sponsorship package will be distributed approximately 30-days in advance of the tournament. Kids 15 and under will receive FREE admission when accompanied by a ticketed adult. Free military tickets, senior discounts and upgraded Clubhouse tickets are also available.

Tickets are on sale now!

  • Purchase your general admission, AARP Champion (50+), FREE Culver's youth ticket, upgraded clubhouse and Darius Rucker concert tickets here
  • Claim your FREE Military ticket here.
  • To contact the Ticket Office, please call: (608) 246-4277.
  • You can also visit the Mallards Box Office at 2920 N. Sherman Ave. | Madison, WI | 53704
  • Box office hours are 8:30 a.m. to 5 p.m., Monday through Friday.

Ice Age Trail 

The University Ridge portion of the Ice Age Trail will be closed June 19-25, 2017. Please visit the Ice Age Trail Alliance website for a map of alternate routes.

Inclement Weather - Weather Warning and Suspension of Play

If inclement weather is approaching, a “Weather Warning” notification will be posted on all electronic scoreboards on the course. When this message appears, spectators are advised to take immediate precaution by evacuating bleachers and hospitality tents. In the event of “Severe Weather” warning and a suspension of play, please proceed to the bus loading area to be returned to your car for safety. A suspension of play is preceded by an air horn signal. Suspension of play is a stoppage of play, not necessarily a cancellation of play for the day. Notification of continuation of play will be given in each parking lot.

In the event of a weather warning, please avoid:

  • Hilltops
  • High places
  • Isolated trees
  • Golf carts
  • Wire fences
  • Open areas

If play is suspended please close your umbrella and seek shelter immediately.

Kids / Youth Tickets 

Kids 15 and under are admitted FREE to the tournament when accompanied by a ticketed adult each day of the tournament. Please add the Culver’s Youth General Admission Ticket to your cart before checking out if you purchase tickets online.


Merchandise such as hats, shirts, jackets, flags and accessories bearing the American Family Insurance Championship logo can be purchased through the University Book Store. University Book Store will also have a merchandise tent at the main entrance to the tournament.

Military Admission

Complimentary tickets are available to active duty, reserve, retired military members and all veterans.


The American Family Insurance Championship will offer free general admission parking for all patrons on site. VIPs, volunteers and event staff must present hang tags or credentials to gain access to permit lots. Please see Parking and Directions for more information and to download the onsite parking map.

Players and Pairings

Pairings guides will be available to all patrons free of cost detailing tee time and starting location of each player.


Pro-Ams will be played on Wednesday and Thursday, June 21-22, 2017. No public access is available during the Pro-Am. If you are interested in playing in the Pro-Am, please contact the tournament team at strickeramfamfoundation@amfam.com. For opportunities to get involved, download the hospitality info.

Prohibited Items

The following items are NOT permitted at the American Family Insurance Championship:

  • No noise-producing electronic Ddvices
  • No cameras
  • No bags or backpacks larger than 8″W x 8″H x 8″D in its natural state
  • No cases and/or covers (such as chair or umbrella covers)
  • No signs, posters and/or banners
  • No televisions and/or radios
  • No food and/or beverage
  • No containers and/or coolers
  • No pets (other than service animals)
  • No lawn and/or folding armchairs- compact chairs are permitted
  • No bicycles on course
  • No ladders
  • No metal-spiked golf shoes
  • No weapons (regardless of permit, including but not limited to firearms and knives)

Any other items deemed unlawful or dangerous by the Champions Tour and/or Tournament Security Personnel is their sole discretion. Parents with small children are allowed to bring strollers and diaper bags, if needed. These items are subject to reasonable inspection before entering and/or at any time during the tournament.

Rain Policy

If it rains on any day of the tournament, play will continue as long as it is deemed safe to do so. All Corporate Hospitality will be open every day rain or shine. The Champions Tour and the tournament staff will always keep spectators informed at the earliest possible moment of any changes made on this policy based upon situational circumstances.


Restrooms will be located at the main entrance, Clubhouse, 2nd tee, 14th green, 17th green and 18th green.


Please see main schedule page for the latest schedule of tournament week. Please note all activities and times are subject to change.

Social Media

Like or follow below for the most up to date tournament information!


The American Family Insurance Championship will be televised on the Golf Channel Friday, Saturday and Sunday during tournament week. Please see the schedule below as of Jan. 2017 (all times CST). 

  • Friday, June 23 -  11:30 a.m. - 2 p.m.
  • Saturday, June 24 - 2 - 4 p.m.
  • Sunday, June 25 - 2 - 4 p.m.

Will Call

Will Call will be located at the Main Admission Gate. Will Call will be a secure way to leave tickets for use by someone else. Photo ID will be required at Will Call to pick up tickets.