Spectator Information

Tee Times and Groupings
Tee times and groupings are TBD. Tournament dates are June 22-24, 2018. 

Spectator Guide
Check out this walking and viewing guide for information on University Ridge and points of interest and amenities at the course during the AmFam Championship.

Information about traffic. Read this article from the June 19 Wisconsin State Journal about how traffic issues have been resolved for 2017 and future tournaments.

Visit Madison
Coming early? Staying late? Questions on where to eat? Information about what to do while you’re in Madison!

Autographs are permissible; however, not during a player’s round. Please be respectful of each player’s time when requesting an autograph.

Bleacher seating, with accessibility access, will be available to spectators throughout the course. Bleachers will be located at the 1st tee, 14th green and 18th green. The Great Dane Fan Pavilion located on the 17th green has public seating as well.

Camera and Cell Phone Policy
Spectators will be allowed to carry mobile devices on the golf course with the volume setting on silent or vibrate. Devices may be used to capture video, audio and photos (content) throughout tournament week. Content may be used for personal purposes only; no commercial use. There can be no live streaming or real-time coverage. Please be respectful of play and don not interfere with players, caddies or media. Failure to comply with this this policy may result in the revocation of your ticket. 

There will be numerous concession stands, open to the public, located throughout the golf course serving a variety of items. No outside food and beverage can be brought into the tournament grounds. 

Course Map
See the University Ridge page.

Disability Services and Accessibility
Accessible parking is available at University Ridge Golf Course. Please make sure you have a state issued disability hangtag visible upon entering the general parking gate. Golf carts will be available to shuttle patrons to the main ticket entrance and designated holes for handicap viewing. For more information, including an onsite parking map, visit our Parking and Directions page.

Accessible bleacher seating will be available at the 1st tee, 14th green and 18th green.

First Aid Locations
UW Health First Aid Stations will be located next to the 2nd tee and the 14th green.

3-day, 54 hole stroke play event with no cut.

General Admission, Champion and ClubhouseTickets
Tickets for the 2018 American Family Insurance Championship will be available soon. 

Ice Age Trail 
The University Ridge portion of the Ice Age Trail will be closed June 18-24, 2018. Please visit the Ice Age Trail Alliance website for a map of alternate routes.

Inclement Weather - Weather Warning and Suspension of Play
If inclement weather is approaching, a “Weather Warning” notification will be posted on all electronic scoreboards on the course. When this message appears, spectators are advised to take immediate precaution by evacuating bleachers and hospitality tents. In the event of “Severe Weather” warning and a suspension of play, please proceed to the bus loading area to be returned to your car for safety. A suspension of play is preceded by an air horn signal. Suspension of play is a stoppage of play, not necessarily a cancellation of play for the day. Notification of continuation of play will be given in each parking lot.

In the event of a weather warning, please avoid:

  • Hilltops
  • High places
  • Isolated trees
  • Golf carts
  • Wire fences
  • Open areas

If play is suspended please close your umbrella and seek shelter immediately.

Kids / Youth Tickets 
Kids 15 and under are admitted FREE to the tournament when accompanied by a ticketed adult each day of the tournament. Please add the Culver’s Youth General Admission Ticket to your cart before checking out if you purchase tickets online.

Merchandise such as hats, shirts, jackets, flags and accessories bearing the American Family Insurance Championship logo can be purchased through the University Book Store. University Book Store will also have a merchandise tent at the main entrance to the tournament.

Military Admission
Complimentary tickets are available to active duty, reserve, retired military members and all veterans. 2018 American Family Insurance Championship Military Tickets will be available soon. 

The American Family Insurance Championship will offer free general admission parking for all patrons on site. VIPs, volunteers and event staff must present hang tags or credentials to gain access to permit lots. Please see Parking and Directions for more information and to download the onsite parking map.

Players and Pairings
Pairings guides will be available to all patrons free of cost detailing tee time and starting location of each player.

Prohibited Items
The following items are NOT permitted at the American Family Insurance Championship:

  • No noise-producing electronic devices
  • No cameras
  • No bags or backpacks larger than 8″W x 8″H x 8″D in its natural state
  • No cases and/or covers (such as chair or umbrella covers)
  • No signs, posters and/or banners
  • No televisions and/or radios
  • No food and/or beverage
  • No containers and/or coolers
  • No pets (other than service animals)
  • No bicycles on course
  • No ladders
  • No metal-spiked golf shoes
  • No weapons (regardless of permit, including but not limited to firearms and knives)

Any other items deemed unlawful or dangerous by the PGA TOUR Champions and/or Tournament Security Personnel is their sole discretion. Parents with small children are allowed to bring strollers and diaper bags, if needed. These items are subject to reasonable inspection before entering and/or at any time during the tournament.

Rain Policy
If it rains on any day of the tournament, play will continue as long as it is deemed safe to do so. All Corporate Hospitality will be open every day rain or shine. The PGA TOUR Champions and the tournament staff will always keep spectators informed at the earliest possible moment of any changes made on this policy based upon situational circumstances.

Restrooms will be located at the main entrance, Clubhouse, 2nd tee, 14th green, 17th green and 18th green.

Dates for the 2018 American Family Insurance Championship are June 18-24, 2018. 

Social Media
Like or follow below for the most up-to-date tournament information!

The American Family Insurance Championship will be televised on the Golf Channel Friday, Saturday and Sunday during tournament week. 2018 TV Times are TBD.

Will Call

Will Call will be located at the Main Admission Gate. Will Call will be a secure way to leave tickets for use by someone else. Photo ID will be required at Will Call to pick up tickets.


Pro-Ams will be played on Wednesday and Thursday, June 20-21, 2018.  

If you are interested in playing in the Pro-Am, please contact the Mike Unitan with Legendary Way Marketing.  For opportunities to get involved, visit the sponsorship page. 


2016 Results and Impact
Here are some fast facts about last year's successful inaugural tournament:

  • PGA TOUR: "The inaugural American Family Championship exceeded every lofty expectation we set for a first-year event, delivering on the core PGA TOUR values of charity, fan engagement and exciting competition."
  • Tournament was awarded with the PGA TOUR Champions "Most Outstanding Achievement Award"
  • $1,089,500 in proceeds donated to American Family Children's Hospital and 33 other local charities
  • Estimated economic impact: $12 million
  • 56,000 attendees from 26 states
  • 1,200 volunteers from 15 states
  • 125 female leaders participated in Executive Women's Day on Monday of tournament week
  • 300 kids participated in Youth Day
  • 100+ media credentials issued

2017 Results and Impact coming soon.....