Where can I purchase golf and concert tickets for the American Family Insurance Championship?


What dates are the grounds open to the public?

At this time, the 2017 American Family Insurance Championship will be open to the public June 23-25, 2017. Additional potential open to the public dates are to be announced at a later date.

What are the ticket prices for the 2017 American Family Insurance Championship and concert?


Exact Sciences General Admission (ages 16-49) | Valid Any One Day | $20 (before 6/1) | $25 (after 6/1)


AARP Champion GA Ticket (50+) | Valid Any One Day | $15 (before 6/1) | $20 (after 6/1)

Military General Admission | 3-day pass | FREE | Receive your FREE Military ticket here! Please note if there are any issued with obtaining tickets, any or all fans who have a military ID (active, retired, veteran), can bring the ID to the ticket entrance at the main gate and can get a free ticket for entrance all three days.

Culver’s Youth GA (ages 15 and under) | FREE with paid adult

Upgraded Clubhouse Ticket* | Valid Any One Day | $40 (before 6/1) | $50 (after 6/1)
*Clubhouse Ticket includes general admission grounds access along with upgraded access to the University Ridge Clubhouse, which includes private restrooms, climate-controlled lounge with TVs and an enhanced food and beverage menu for purchase.


Ho-Chunk Gaming Concert General Admission | $40
Ho-Chunk Gaming Concert Gold Circle | $75

Concert GA + Valid Any One-Day Golf Tournament Ticket | $50 

Concert Gold Circle + Valid Any One-Day Golf Tournament Ticket | $85
*Gold Circle tickets are upgraded concert tickets in a fenced off section closer to the stage. Bleacher seating is available in the GA ticketed areas, however there are no official assigned seats. Food and Beverage will be available for purchase to both GA and Gold Circle ticket holders. There are handicapped accessible seating areas and entry at Breese Stevens.

What fees are associated with my ticket purchase?

All taxes and fees are included in the ticket price for print at home and/or Will Call ticket options. There is a $3.50 per order fee for direct mailing of general admission tickets. All Clubhouse tickets include the direct mailing fee.

When will tickets be distributed?

Concert and golf tournament tickets will be sent by mail or email (print at home) beginning May 23, 2017 (one month prior to the tournament and concert). After June 5, all ticket shipping requests will be held at Will Call.

When can I print my tickets if I purchase them online?

Tickets will be sent by mail or email beginning May 23, 2017, one month prior to the tournament and concert.

Can I order tickets by phone or in person?

Yes. You can order American Family Insurance Championship tournament and concert tickets by phone at (608) 246-4277.

You can also visit the Mallards Box Office at 2920 N. Sherman Ave. | Madison, WI | 53704
Box office hours are 8:30 a.m. to 5 p.m., Monday through Friday.

I have questions about my ticket order, who do I contact?

Please contact the Mallards Ticket Office at (608) 246-4277.

Will there be a Will Call Location?

Yes. There will be a Will Call location just outside the main entry gate. A photo ID will be required to pick up any tickets at Will Call. After June 5th, all shipping ticket requests will be held at Will Call.

Is there a military ticket available?

Yes, Military tickets are available. Birdies for the Brave and American Family Insurance are offering a complimentary 3-day general admission ticket to active duty, reserve and retired military members. Click here to receive your free Military ticket!

Are there enhanced hospitality options available for purchase?

Chalets, Skyboxes and Club Strick premium seating options are available on the 17th green and 18th green.

For 2017 hospitality opportunities, please contact the American Family Insurance Championship team at:

To see the 3D images of the chalet and skybox options, please see the below links: |