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2017 American Family Insurance Championship earns second place in PGA TOUR Volunteer Challenge


Second-place finish means additional charity support.







The PGA TOUR Champions American Family Insurance Championship took second place in the PGA TOUR Volunteer Challenge. The runner-up spot earns the tournament $35,000 in extra charity dollars to donate in 2017, which will be included with the overall tournament proceeds announcement on Monday, December 11.

In addition to finishing in the top-two of 16 tournaments total, the American Family Insurance Championship was the top PGA TOUR Champions event, in only its second year of existence.

The friendly, vote-for-me competition was designed to raise funds for a variety of non-profit organizations and philanthropic causes while recognizing the talent, passion and commitment of PGA TOUR volunteers in communities nationwide. At the end of the voting period, the volunteer or team with the most votes earned the chance to have an additional $10,000 donation made in their name to the charity of their choice, with The First Tee of South Central Wisconsin as this year’s chosen recipient.

“We’re thrilled our volunteers and fans are engaged with our tournament, and took the time to vote in the PGA TOUR Volunteer Challenge,” said Gail Perla, American Family Insurance Championship volunteer coordinator. “That enthusiasm translates into even more dollars for charity, and that’s really what this tournament is all about.”

“All of the participating tournaments did a fantastic job of motivating their teams, executing creative social media campaigns, and engaging community partners for the benefit of so many worthy non-profit organizations in the communities where the PGA TOUR plays,” said Anne Davis, director of public relations and community outreach at the PGA TOUR. “We are very appreciative of their efforts and congratulate each of our top four tournament winners.”

Read more on the Volunteer Challenge results from the PGA TOUR’s news release.

Photo: Gail Perla (center), American Family Insurance Championship volunteer coordinator with 2017 tournament winner Fred Couples and a group of volunteers.


About the American Family Insurance Championship
The inaugural PGA TOUR Champions American Family Insurance Championship was held in June 2016, hosted by 12-time PGA TOUR winner and Wisconsin native Steve Stricker. The third annual event will be held in June 2018 in Madison, Wis. at University Ridge Golf Course, featuring a 78-player field competing for a $2 million purse. The no-cut event includes two Pro-Am events on June 20-21, followed by three days of tournament play, June 22-24. Proceeds from the event are donated to the Steve Stricker American Family Insurance Foundation and the American Family Children’s Hospital. Nearly $1.1 million in proceeds was donated to charitable organizations from the 2016 event. The proceeds from 2017, expected to exceed that total, will be announced December 11. Web: www.amfamchampionship.com; Facebook: American Family Insurance Championship; Twitter: @AmFamChamp; Instagram: amfamchampionship