Spectator Information


PGA TOUR Champions players will visit HyVee Autograph Alley – between the 9th and 18th green - before and/or after play to sign autographs for fans. This allows fans the opportunity to meet their favorite players as autographs are not allowed on the course during tournament competition days. Please be respectful of each player when requesting an autograph.


Bleacher seating, with accessibility access, will be available to spectators throughout the course. Bleachers will be located at the 1st tee, 14th green, 17th green and 18th green. The Fan Pavilion located on the 17th green has public seating and concessions along with the Fan Pavilion on the 9th green.

Camera and Cell Phone Policy

Spectators will be allowed to carry mobile devices on the golf course with the volume setting on silent or vibrate. Devices may be used to capture video, audio and photos (content) throughout tournament week. Content may be used for personal purposes only; no commercial use. There can be no live streaming or real-time coverage. Please be respectful of play and don not interfere with players, caddies or media. Failure to comply with this this policy may result in the revocation of your ticket.

Celebrity Foursomes

2019 Celebrity Foursome
Stay tuned!

2018 Celebrity Foursome






2018 Celebrity Group Recap

2017 Celebrity Foursome 






2017 Celebrity Group Recap

2016 Celebrity Foursome







Cologuard Challenge Colon Cancer Screening Pledge

Visit the Pledge page to take the Cologuard Challenge Colon Cancer Screening Pledge. All eligible individuals who take the pledge will be entered to win a VIP experience at the 2019 AmFam Championship, complete with player and celebrity meet-and-greets, apparel package, priority parking and concert tickets. And, Cologuard will recognize each pledge commitment with a $1 donation to the Steve Stricker American Family Insurance Foundation. Take part by completing the pledge below. Cologuard is intended for use by adults age 50-plus at average risk for colorectal cancer. To learn more about Cologuard visit www.cologuardtest.com.



The 2019 Concert will be headlined by country superstar Toby Keith. Two opening acts will be announced at a later date.

For information on parking, transportation, see these FAQs. Pruchase your tickets.


There will be numerous concession stands, open to the public, located throughout the golf course serving a variety of items. No outside food and beverage can be brought into the tournament grounds.

Course Map

See the University Ridge page.

Course Walking and Viewing Tips Guide

Check out this walking and viewing tips guide for information on University Ridge and points of interest and amenities at the course during the AmFam Championship

Culver's Kid Zone

Culver’s Kids’ Zone is an interactive play area where children can take a break from the golf action and play, dream and build. Anchored by the popular, life-sized, Big Blue Blocks, kids can also test out their golf skills with the putting challenge and driving range. Other activities included are Bean Bag Toss, Lawn Bowling and a fun photo opportunity. Check off your adventures in the Culver’s Passport with a volunteer at the Zone and receive a Culver’s Value Meal Coupon! The Culver’s Kids Zone is free for children (15 and under) accompanied by a ticketed adult and open Friday-Sunday 9 a.m. - 4 p.m.

Disability Services and Accessibility

Accessible parking is available at University Ridge Golf Course. Please make sure you have a state issued disability hangtag visible upon entering the general parking gate. Golf carts will be available to shuttle patrons to the main ticket entrance and designated holes with ADA accessible viewing. For more information, including an onsite parking map, visit our Parking and Directions page.

Accessible bleacher seating will be available at the 1st tee, 14th green and 18th green.

First Aid Locations

UW Health First Aid Stations will be located next to the 2nd tee and the 14th green.


3-day, 54-hole stroke play event with no cut.

General Admission, Champion, Youth and Military Tickets

Tickets for the 2019 American Family Insurance Championshipwill are on sale now! Please visit the Ticket page for more information and FAQs. Purchase your tickets.

Ice Age Trail 

The University Ridge portion of the Ice Age Trail will be closed June 17-23, 2019. Please visit the Ice Age Trail Alliance website for a map of alternate routes.

Inclement Weather - Weather Warning and Suspension of Play

If inclement weather is approaching, a “Weather Warning” notification will be posted on all electronic scoreboards on the course. When this message appears, spectators are advised to take immediate precaution by evacuating bleachers and hospitality tents. In the event of “Severe Weather” warning and a suspension of play, please proceed to the bus loading area to be returned to your car for safety. A suspension of play is preceded by an air horn signal. Suspension of play is a stoppage of play, not necessarily a cancellation of play for the day. Notification of continuation of play will be given in each parking lot.

In the event of a weather warning, please avoid:

  • Hilltops
  • High places
  • Isolated trees
  • Golf carts
  • Wire fences
  • Open areas

If play is suspended please close your umbrella and seek shelter immediately.

Kids / Youth Tickets 

Kids 15 and under are admitted FREE to the tournament when accompanied by a ticketed adult each day of the tournament. Please select the Culver’s Youth General Admission Ticket before checking out if you purchase tickets online.


Merchandise such as hats, shirts, jackets, flags and accessories bearing the American Family Insurance Championship logo can be purchased through the University Book Store. University Book Store will also have a merchandise tent at the main entrance to the tournament.

Military Admission

Complimentary tickets are available to active duty, reserve, retired military members and all veterans. 2019 American Family Insurance Championship Military Tickets are available now. Redeem your three day pass.   


The American Family Insurance Championship will offer free general admission parking for all patrons. VIPs, volunteers and event staff must present hang tags or credentials to gain access to permit lots. Please see Parking and Directions for more information.

Players and Pairings

Pairings guides will be available to all patrons free of cost detailing tee time and starting location of each player.


Pro-Ams will be played on Wednesday and Thursday, June 19-20, 2019.

If you are interested in playing in the Pro-Am, please contact the Mike Unitan with Legendary Way Marketing. For opportunities to get involved, visit the sponsorship page.

Prohibited Items

The following items are NOT permitted at the American Family Insurance Championship:

  • No noise-producing electronic devices
  • No cameras
  • No bags or backpacks larger than 8″W x 8″H x 8″D in its natural state
  • No cases and/or covers (such as chair or umbrella covers)
  • No signs, posters and/or banners
  • No televisions and/or radios
  • No food and/or beverage
  • No containers and/or coolers
  • No pets (other than service animals)
  • No bicycles on course
  • No ladders
  • No metal-spiked golf shoes
  • No weapons (regardless of permit, including but not limited to firearms and knives)

Any other items deemed unlawful or dangerous by the PGA TOUR Champions and/or Tournament Security Personnel is their sole discretion. Parents with small children are allowed to bring strollers and diaper bags, if needed. These items are subject to reasonable inspection before entering and/or at any time during the tournament.

Rain Policy

If it rains on any day of the tournament, play will continue as long as it is deemed safe to do so. All Corporate Hospitality will be open every day rain or shine. The PGA TOUR Champions and the tournament staff will always keep spectators informed at the earliest possible moment of any changes made on this policy based upon situational circumstances.


Restrooms will be located at the main entrance, Pavilion, 2nd tee, 14th green, 17th green and 18th green.


Dates for the 2019 American Family Insurance Championship are June 17-23, 2019.

Social Media

Like or follow below for the most up-to-date tournament information!

Tag us or use #AmFamChamp

Tee Times and Groupings



The American Family Insurance Championship will be televised on the Golf Channel Friday, Saturday and Sunday during tournament week (2019 times below as of Nov. 1, 2018):

Friday, June 21 - 11 a.m. - 1:30 p.m. CST
Saturday, June 22 - 2 p.m. - 5 p.m.CST
Sunday, June 23 - 2 p.m. - 5 p.m.CST


Information about traffic. Read this article from the June 19 Wisconsin State Journal about how traffic issues have been resolved.

Visit Madison

Coming early? Staying late? Questions on where to eat? Information about what to do while you’re in Madison!

Will Call

Will Call will be located at the Main Admission Gate. Will Call will be a secure way to leave tickets for use by someone else. Photo ID will be required at Will Call to pick up tickets.

5K Run/Walk

New on June 15, 2019, the American Family Insurance Championship will be partnering with Race for Research to host a 5k run/walk at the Zimmer Championship Cross Country Course at University Ridge. More information will be available soon!  

Results and Impact