Spectator Information


PGA TOUR Champions players will visit HyVee Autograph Alley – between the 9th and 18th green - before and/or after play to sign autographs for fans. This allows fans the opportunity to meet their favorite players as autographs are not allowed on the course during tournament competition days. Please be respectful of each player when requesting an autograph.


Bleacher seating, with accessibility access, will be available to spectators throughout the course. Bleachers will be located at the 1st tee, 14th green and 18th green. The Fan Pavilion located on the 17th green has public seating as well.

Camera and Cell Phone Policy

Spectators will be allowed to carry mobile devices on the golf course with the volume setting on silent or vibrate. Devices may be used to capture video, audio and photos (content) throughout tournament week. Content may be used for personal purposes only; no commercial use. There can be no live streaming or real-time coverage. Please be respectful of play and don not interfere with players, caddies or media. Failure to comply with this this policy may result in the revocation of your ticket.

Celebrity Foursomes

2018 Celebrity Foursome
Participants to be announced. Foursome will tee off on Hole #10 at 1:30 p.m. on Saturday, June 23.

2017 Celebrity Foursome 

2016 Celebrity Foursome


The 2018 American Family Insurance Championship Concert featuring REO Speedwagon, Sara Evans, and A Thousand Horses will take place Friday, June 22, at Breese Stevens Field in downtown Madison. Gates will open at 5:30 p.m. with the first act playing at 6 p.m, the second act playing at 7 p.m. and the headliner taking the stage at 8 p.m.

For information on parking, transportation, see these FAQs. Tickets are on sale to the general public as of Friday, March 23.


There will be numerous concession stands, open to the public, located throughout the golf course serving a variety of items. No outside food and beverage can be brought into the tournament grounds.

Course Map

See the University Ridge page.

Culver's Kid Zone

Visit the Culver's Kid Zone located on the University Ridge Practice Range to enjoy contests, interactive fun and games. Be sure to add your free youth ticket (15 & under) when purchasing online!

Disability Services and Accessibility

Accessible parking is available at University Ridge Golf Course. Please make sure you have a state issued disability hangtag visible upon entering the general parking gate. Golf carts will be available to shuttle patrons to the main ticket entrance and designated holes for handicap viewing. For more information, including an onsite parking map, visit our Parking and Directions page.

Accessible bleacher seating will be available at the 1st tee, 14th green and 18th green.

First Aid Locations

UW Health First Aid Stations will be located next to the 2nd tee and the 14th green.


3-day, 54-hole stroke play event with no cut.

General Admission, Champion, Youth and Military Tickets

Tickets for the 2018 American Family Insurance Championship are now available! CLICK HERE to purchase your tickets or visit the Ticket page for more information.

Ice Age Trail 

The University Ridge portion of the Ice Age Trail will be closed June 18-24, 2018. Please visit the Ice Age Trail Alliance website for a map of alternate routes.

Inclement Weather - Weather Warning and Suspension of Play

If inclement weather is approaching, a “Weather Warning” notification will be posted on all electronic scoreboards on the course. When this message appears, spectators are advised to take immediate precaution by evacuating bleachers and hospitality tents. In the event of “Severe Weather” warning and a suspension of play, please proceed to the bus loading area to be returned to your car for safety. A suspension of play is preceded by an air horn signal. Suspension of play is a stoppage of play, not necessarily a cancellation of play for the day. Notification of continuation of play will be given in each parking lot.

In the event of a weather warning, please avoid:

  • Hilltops
  • High places
  • Isolated trees
  • Golf carts
  • Wire fences
  • Open areas

If play is suspended please close your umbrella and seek shelter immediately.

Kids / Youth Tickets 

Kids 15 and under are admitted FREE to the tournament when accompanied by a ticketed adult each day of the tournament. Please select the Culver’s Youth General Admission Ticket before checking out if you purchase tickets online.


Merchandise such as hats, shirts, jackets, flags and accessories bearing the American Family Insurance Championship logo can be purchased through the University Book Store. University Book Store will also have a merchandise tent at the main entrance to the tournament.

Military Admission

Complimentary tickets are available to active duty, reserve, retired military members and all veterans. 2018 American Family Insurance Championship Military Tickets are available by CLICKING HERE.


The American Family Insurance Championship will offer free general admission parking for all patrons on site. VIPs, volunteers and event staff must present hang tags or credentials to gain access to permit lots. Please see Parking and Directions for more information and to download the onsite parking map.

Players and Pairings

Pairings guides will be available to all patrons free of cost detailing tee time and starting location of each player.


Pro-Ams will be played on Wednesday and Thursday, June 20-21, 2018.

If you are interested in playing in the Pro-Am, please contact the Mike Unitan with Legendary Way Marketing. For opportunities to get involved, visit the sponsorship page.

Prohibited Items

The following items are NOT permitted at the American Family Insurance Championship:

  • No noise-producing electronic devices
  • No cameras
  • No bags or backpacks larger than 8″W x 8″H x 8″D in its natural state
  • No cases and/or covers (such as chair or umbrella covers)
  • No signs, posters and/or banners
  • No televisions and/or radios
  • No food and/or beverage
  • No containers and/or coolers
  • No pets (other than service animals)
  • No bicycles on course
  • No ladders
  • No metal-spiked golf shoes
  • No weapons (regardless of permit, including but not limited to firearms and knives)

Any other items deemed unlawful or dangerous by the PGA TOUR Champions and/or Tournament Security Personnel is their sole discretion. Parents with small children are allowed to bring strollers and diaper bags, if needed. These items are subject to reasonable inspection before entering and/or at any time during the tournament.

Rain Policy

If it rains on any day of the tournament, play will continue as long as it is deemed safe to do so. All Corporate Hospitality will be open every day rain or shine. The PGA TOUR Champions and the tournament staff will always keep spectators informed at the earliest possible moment of any changes made on this policy based upon situational circumstances.


Restrooms will be located at the main entrance, Pavilion, 2nd tee, 14th green, 17th green and 18th green.


Dates for the 2018 American Family Insurance Championship are June 18-24, 2018.

Social Media

Like or follow below for the most up-to-date tournament information!

Tag us or use #AmFamChamp

Spectator Guide

 Check out this walking and viewing guide for information on University Ridge and points of interest and amenities at the course during the AmFam Championship.

Tee Times and Groupings

Tee times and groupings are TBD. Tournament dates are June 22-24, 2018.


The American Family Insurance Championship will be televised on the Golf Channel Friday, Saturday and Sunday during tournament week (times as of April 2, 2018):

Friday, June 22 - 11:30 a.m. - 2 p.m. CST
Saturday, June 23 - 4 - 6 p.m. CST
Sunday, June 24 - 4 - 6 p.m. CST


Information about traffic. Read this article from the June 19 Wisconsin State Journal about how traffic issues have been resolved for 2017 and future tournaments.

Visit Madison

Coming early? Staying late? Questions on where to eat? Information about what to do while you’re in Madison!

Will Call

Will Call will be located at the Main Admission Gate. Will Call will be a secure way to leave tickets for use by someone else. Photo ID will be required at Will Call to pick up tickets.

Results and Impact