Where can I purchase golf and concert tickets for the 2019 American Family Insurance Championship?

Tickets for the 2019 American Family Insurance Championship and Toby Keith Concert are available now! Purchase your tickets for golf and/or concert here.

Military Tickets

Military tickets are available for Active Duty, Military Reserve, National Guard, Military Retirees and Veterans. Please click here to verify your service then claim your tickets! Tickets valid for golf only.

What dates are the grounds open to the public?

The 2019 American Family Insurance Championship will be open to the public June 21-23.

What are the ticket prices for the 2019 American Family Insurance Championship and concert?


  • Adult Ticket (ages 16-49) - $20 before June 1 ($25 after June 1)
  • Champion Ticket (ages 50 and older) - $15 before June 1 ($20 after June 1)
  • Youth Ticket (Ages 15 and under) - Free with purchase of adult ticket.
  • Military Ticket - Free (SheerID will charge a $1 verification fee)

*All prices are for valid any one day general admission tickets.


  • Concert general admission - $49
  • Concert general admission plus valid any one day golf tournament ticket - $59
  • Concert Gold Circle general admission - $85
  • Concert Gold Circle general admission plus valid any one day golf tournament ticket - $95

*Gold circle tickets allow patrons access to a special area closest to the stage.

What fees are associated with my ticket purchase?

All taxes and fees are included in the ticket price for print at home and/or Will Call ticket options.

When will tickets be distributed?

Tickets will be emailed upon purchase. Will Call tickets can be picked up with a valid ID at the ticket office June 21-23.

When can I print my tickets if I purchase them online?

Tickets will be sent upon purchase and can be printed up to the end of the Tournament.

Can I order tickets by phone or in person?

Yes, ticket buyers can call the Mallards box office at: 608-246-4277 or visit the Duck Pond at Warner Park: 2920 N. Sherman Ave. | Madison, WI 53704. Office hours are Monday - Friday: 8:30am - 5:00pm.

I have questions about my ticket order, who do I contact?

Please contact the American Family Insurance Championship team

Will there be a Will Call Location?

Yes. There will be a Will Call location just outside the main entry gate of the tournament. A photo ID will be required to pick up any tickets at Will Call.

There will also be a Will Call Friday, June 21st for concert tickets.

Is there a military ticket available?

Yes, Military tickets are available. Birdies for the Brave and American Family Insurance are offering a complimentary 3-day general admission ticket to active duty, reserve and retired military members.

Are there Hospitality options available for purchase?

Chalets, Skyboxes and Club Strick premium seating options are available on the 17th Green and 18th Green.

For  2019 hospitality inquiries, please visit the sponsorship page or contact Legendary Way Marketing.

To see the 3D images of the chalet and skybox options, please see the below links: |


See information on our ticketing privacy and security policy